“Diversity is our advantage”: since 2011, Bosch has clearly expressed its commitment to promoting cooperation between people of different backgrounds, experiences, and perspectives. This includes attracting more women to technical and management jobs. In doing so, Bosch has declared its commitment to wage equality and offers special mentoring programs. Moreover, the company takes part in events such as Girls'Day or Girls’ Campus regularly. Its corporate target is to increase the share of female executives to 20 percent by 2020.
Against this backdrop, two events were held specifically for women at the Bosch locations in Istanbul and Bursa, Turkey. At the “Women Build the Future” events, 20 female engineering students were invited to take an exclusive look behind the scenes of the technology company, and to work on case studies. Female executives were on hand to act as mentors and provide information on career opportunities at Bosch. The company also promotes internal knowledge sharing on diversity-related issues, and supports female associates through its associate networks, among them women@bosch, family@bosch, and the Bosch Turkish forum.
In addition to this, Bosch places a great deal of importance on offering working models that make a good work-life balance possible. In its “Guidelines for a flexible and family-friendly working culture,” the company expresses its commitment to promoting telecommuting and to establishing a management culture that places greater value on results than on presence. Many Bosch countries have now either fully implemented the standards that were first introduced in Germany, or adapted them to meet local needs. With the aim of creating flexible working conditions for mothers and fathers, the Bosch location in Curitiba, Brazil, opened Latin America’s first company kindergarten in February 2016. The “Kinderhaus” offers 100 daycare spots for children aged six months to five years. The kindergarten also perceives itself as an institution of early childhood education. Even the smallest children are offered educational activities, among them playful English lessons.
With the JobConnector, Bosch in Germany has created an online platform that supports flexible working time models. The search engine unites associates seeking to share their job with a colleague. Six months after the platform was launched, 250 associates had registered and were connected to one another. In December, the initiative received the “Human Resources Excellence Award 2016” in the “Best Use of Technology” category. The prize is awarded by Quadriga Media Berlin, an HR service provider, and the “Human Resources Manager” trade journal.